Direct Fitness Solutions Hero Image


Better equipping fitness facilities since 1998.


Your total fitness equipment solution

Our team is here to help you Design, Equip, Install, Service and Finance your fitness facility.


Direct Fitness Solutions has outfitted and designed hundreds of fitness spaces varying in size, budget and market segment. Our customized 2D layouts are complimented with 3D visual floor plans and videos that bring facility design to life.


The personable sales team at Direct Fitness Solutions are industry experts in fitness equipment function, design and usability. We believe in a “no pressure” approach when offering customers the best options to meet their facility equipment and flooring needs.


Equipment and flooring are delivered and installed, nationwide, by the Direct Fitness Solutions team. This includes electrical and audio visual installation/programming. Equipment move job services are available for our customers’ convenience.


Direct Fitness Solutions has an in-house, certified service department. We use manufacturer parts and provide customers with a 24-48 hour service request response time. Preventative maintenance plans are also provided by our service team.


Financing and leasing options are available when purchasing new fitness equipment from Direct Fitness Solutions. Other possible options include cooperative purchasing, available through Sourcewell, and equipment trade-in compensation.

Trending Products

GMAX 701370 home2

Dynamic G Max Glute Max Bridge

  • Most effective and efficient hip bridges
  • Designed to specifically target glutes
  • Works all body types and sizes
  • Reduces mess and clutter in the gym
  • Custom frame and pad color options
  • Efficient machine for strength training
  • Made in USA, patent pending
tag fitness cart with colorful medicine balls

Tab Mobility Cart Rack

  • Heavy duty casters for easy mobility
  • Customizable storage can be equipped with slam balls, kettlebells, dumbbells, foam rollers, yoga mats, etc.
  • Trays can hold 5-50 lb. Hex dumbbells
  • Adjust ball holders & middle tray at 2 foot intervals
  • Size: 100 inches wide x 33 inches deep
side view of the efx 665 black pearl

Precor EFX 665 Elliptical

  • Strikes the optimal balance between durability, reliability, and innovation at a value price
  • Crossramp technology allows the user to adjust the angle of the ramp
  • Patented elliptical path mimics a natural running stride
  • P62 touchscreen console injects contemporary design and a premium networked fitness experience
  • Networked units receive automatic software updates, refreshed content, and new features without any action or expense
  • New, modern black pearl color

Spotlight projects

Beacon Health & Fitness

Germantown Athletic Club

Ferris State University

Whitefish Bay High School

Request a Quote

Leasing & Financing Options Available

Request Service

Preventative Maintenance Plans Available

Powered by

Website design and development by, Inc.