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Better equipping fitness facilities since 1998.


Your total fitness equipment solution

Our team is here to help you Design, Equip, Install, Service and Finance your fitness facility.


Direct Fitness Solutions has outfitted and designed hundreds of fitness spaces varying in size, budget and market segment. Our customized 2D layouts are complimented with 3D visual floor plans and videos that bring facility design to life.


The personable sales team at Direct Fitness Solutions are industry experts in fitness equipment function, design and usability. We believe in a “no pressure” approach when offering customers the best options to meet their facility equipment and flooring needs.


Equipment and flooring are delivered and installed, nationwide, by the Direct Fitness Solutions team. This includes electrical and audio visual installation/programming. Equipment move job services are available for our customers’ convenience.


Direct Fitness Solutions has an in-house, certified service department. We use manufacturer parts and provide customers with a 24-48 hour service request response time. Preventative maintenance plans are also provided by our service team.


Financing and leasing options are available when purchasing new fitness equipment from Direct Fitness Solutions. Other possible options include cooperative purchasing, available through Sourcewell, and equipment trade-in compensation.

Trending Products

tag ft97 kinetic trainer


  • Multiple opportunities to diversify your workout on one piece of equipment
  • Multi-Grip positioning handles to provide a variety of exercise options
  • Multiple anchor points for suspension training
  • Two dual roller mechanism in pulley housing provides a smooth & easy adjustment
  • Two front metal shrouds to fully enclose the weight stack
  • Four storage shelves for for bands, kettlebells, dumbbells
  • Three ball holder racks for medicine balls, slam balls & wall balls
t6 hero nustep


  • Sleek, durable, comfortable, accessible recumbent cross trainer
  • Dual screen console
  • Reclining 360 degree swivel seat
  • Adjustable arms and hand grips
  • Locking handles and pedals
  • Foot secure system
precor assault air power elite


  • The AirRower Elite is completely manual, with no electric consumption
  • Multi-grip handle enables singlehanded exercises
  • Unique locking seat feature allows for additional exercise modalities to keep exercisers engaged
  • Easy-to-read console features large font, push buttons, and eight preprogrammed workouts
  • Comfortable, sweat-proof ergonomic seat
  • Solid steel constructed foot pedals
  • Stores upright to save floor space when not in use
  • Integrated transport wheels and handle make it easy to move
  • Dual stage chain and belt drive for a smooth feel
  • Built-in windscreen

Spotlight projects

Beacon Health & Fitness

Germantown Athletic Club

Ferris State University

Whitefish Bay High School

Request a Quote

Leasing & Financing Options Available

Request Service

Preventative Maintenance Plans Available

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